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Edipresse developed an innovative campaign, which shares an additional content in a digital form refferring to the real materials published in the magazines. When readers use their smartphones or tablets to take photos of some pages, they will quickly find promotional videos, interesting photos of famous stars and many more amazing materials, which would not be possible to show them in a paper version.

How it works?

The only thing readers have to do is to download RecognizeMe app from Apple App Store or Google Play. This action allows to explore and get extra material of favourite magazine, where Edipresse has prepared an interactive content, available thanks to image recognition technology. This new dimension of reality opens up a new advertising channel, which can play a huge role in the marketing strategy for developers.