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Danone - Activia Campaign

Activia, one of the most popular yogurt brands, eagerly consumed for breakfast, launched a new campaign to promote its new taste of product – prune. The campaign aims especially at women, who, starting the day with eating Activia have a chance to win shopping vouchers, which every woman can’t resist. A game includes two steps. The first one is o a cup of Activia to thewebcam, which recognizes using image recognition technology the Activia’s brand using image recognition technology, and then, redirects user to the second task. The user plays a game and the best player is rewarded a free shopping in IKEA and

How it works?

A smart campaign based on image recognition technology linking a great fun with an incentive for buying a product. All of that, starts when a simple object like a cup of yoghurt is identified by a device, which is available for all users of computer. Thanks to new way of campaign‘s experience, the user can spend a great time and get even effortlessly the free shopping. This is the first such marketing action developed in a polish consumer market. It’s also a good challenge to prove, that women have no fear of the new technologies. The campaign is supported by Mediacom and VML Poland agency, which boost their power in social media.