The company

iTraff Technology Sp. z o. o. was founded in 2010 as an initiative of Arkadiusz Skuza, Wojciech Radomski, Paweł Elbanowski, and Marcin Szajek. The company empowers mobile and web developers to utilize the Image Recognition Technology with Recognize.im API.

Recognize.im allows businesses to build image recognition into their mobile and web applications quickly. The setup is straightforward: upload your reference pictures to Recognize.im, and use the ready-made code available on the website. In a few minutes, your platform will feature a built-in image recognition technology. This type of solution promotes genuine customer engagement and sales carried out via the mobile channel in virtually any consumer-facing industry.

Recently, the Recognize.im Team has been focusing on supporting merchandising with image recognition technology by providing a special recognition mode that enables locating products on shop shelves. The idea is to allow real-time monitoring of shelf contents with unparalleled precision. It will be possible to obtain various kinds of reports, such as compatibility planograms or comparisons to the competition.


The company was founded by Arkadiusz Skuza, Wojciech Radomski, Paweł Elbanowski, and Marcin Szajek.


SpeedUp Investment Group — Polish leading venture capital group specialized in early-stage, short and medium-term investments for IT companies. SpeedUp has been supporting mobile projects for over ten years, and iTraff Technology since December 2010.

Innovation Nest — a fund run by Piotr Wilam (Polish pioneer of the Internet, co-founder and first president of Onet.pl, a leading Polish news portal) and Marek Kapturkiewicz (long-term board member and vice president of Onet.pl, expert in developing strategies for high-tech companies).

Rafał Han — founder and CEO of HanBright (fund focused on media for parents and preschool children), investor in Bright Berries (projects futbolowo.pl, webshake.tv, lingapp.com, and others).

Stephane Senkowski — A private investor from France who has great experience in managing large technology companies.


We won:

  • StartUp Fest (Poland),
  • Mobile Services Innovation Platform Competition (Greece),
  • Mobile Trends Awards (Poland).

We reached final stage at:

  • StartUp Week (Austria),
  • Slush100 (Finland).


  • SaveUp took part in TechCrunch Disrupt in San Francisco.
  • The iTraff Technology development team was awarded the European Commission prize for developers at Hack4Europe. Our application, Art4Europe, was recognized as the app with the greatest commercial potential.
  • The Polish Minister of Economy, Waldemar Pawlak, specially recognized our success in Hack4Europe.

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